Assess
Establish what is working
Review strategy, people, partners, investment and performance. Identify what needs attention first and where the team can make the greatest impact.
You leave withA capability and performance diagnosis.
Services / Marketing Leadership & Performance
Lead your marketing team with clear commercial accountability.
Bring experienced CMO leadership into your business. I set direction, lead the team and partners, manage agreed investment and delivery, and hold marketing accountable for commercial progress.
Discuss your leadership needsWhen you need senior marketing leadership through change, a gap in the executive team or the next stage of growth.
How it works
From marketing activity to commercial accountability
As an interim or fractional CMO, I work with the CEO and leadership team to turn strategy into priorities, decisions and delivery.
We agree my remit, decision rights and time commitment upfront. A focused capability review is also available as a standalone assignment.
- Lead
Agree marketing’s commercial role
Agree priorities and decision rights with the CEO, sales and finance. Represent marketing in leadership discussions and establish commercial measures of success.
You leave withAn agreed mandate and measures of success. - Imagine
Design the right operating model
Set team responsibilities, partner support and investment priorities. Build a realistic delivery plan around the capability and resources available.
You leave withA target operating model and investment priorities. - Galvanise
Lead people and delivery
Lead the team and specialist partners, coach colleagues and manage delivery against agreed priorities. Resolve barriers and keep sales and marketing working together.
You leave withClear ownership and a team focused on delivery. - Navigate
Make performance visible
Report progress to the CEO and leadership team. Challenge underperformance, refine investment and priorities, and build capability that lasts beyond the engagement.
You leave withA reporting framework and performance review rhythm.
What you can expect
Leadership that turns priorities into progress.
- An agreed leadership mandate and commercial priorities
- Team direction, coaching and partner management
- Ownership of agreed investment and delivery
- Commercial reporting and a sustainable operating rhythm
Relevant experience
Building one marketing operation from six businesses.
At eEnergy, I consolidated fragmented brands and rebuilt the digital estate, aligned sales and marketing and established a measurable demand engine. Annual marketing-qualified leads grew from approximately 150 to 1,200.
Explore the eEnergy transformation ↗Is your marketing function built for the business you are becoming?
Discuss your leadership needs