B2B CMO · Strategy & Transformation · London

I align brand, marketing and leadership to turn business ambition into commercial momentum.

Cass Swallow, Chief Marketing Officer

I help CEOs of B2B technology and growth businesses sharpen their proposition, align leadership and build marketing capability for the next stage of growth.

Whether you are entering new markets, bringing acquired businesses together or professionalising marketing, I bring the clarity and leadership to move things forward.

Explore my servicesDiscuss your growth challenge ↗

Experience, growth and brand transformation

20+ yearsBrand and marketing leadershipAligning strategy, people and commercial growth.
8×Qualified lead growthThrough a multi-channel ABM approach at eEnergy.
10×Sales pipeline growthThrough proposition development at Schneider Electric.
6 → 1Six businesses. One leading brand.Education’s #1 energy services provider by institutions served.

eEnergy · Recognised in UK Fast Growth 50’s Fastest Growing Green Firms 2025.

01 · The person behind the work

Experienced leadership.
Independent perspective.

I’m Cass Swallow, a London-based Chief Marketing Officer and Strategic Advisor with more than 20 years’ experience across eEnergy, Virgin and Schneider Electric.

I work comfortably across boards, commercial teams, creative partners and technical specialists. I bring energy, constructive challenge and a practical approach to helping people make change happen.

View my career history on LinkedIn ↗

Find the truth in the business. Give it a clear voice. Then align people behind it.

02 · How I can help

Sharper choices.
Stronger commercial momentum.

Explore four ways I can help, from choosing where to compete to building the capability to deliver.

03

Marketing Leadership & Performance

Lead your marketing team with clear commercial accountability.

Explore this service

Hiring a permanent CMO? I’m also open to executive opportunities where brand, marketing and strategy can help shape the next phase of growth.

03 · Selected impact

The fuller story behind the numbers.

Three examples of B2B marketing leadership, brand transformation and commercial growth: diagnosing the real problem, aligning people and building momentum.

02Employee experience · Digital

Giving 64 Virgin businesses one place to belong

Virgin’s global family shared a powerful brand but operated across different sectors, markets and systems.

Mandate

Strengthen connection and create a secure global brand hub that colleagues would choose to use.

Action

Shaped Virgin Tribe perks and experiences around a shared sense of belonging. Brought that experience to life by rebuilding Virgin’s global brand hub and collaborating globally, including with Virgin Galactic and The Spaceship Company.

Result

Created a stronger shared experience across 64 businesses while protecting brand consistency, community and trust at global scale.

ALIGN in practice: Imagine · Galvanise

03Positioning · Organisational change

Making energy efficiency easier to understand and sell

Schneider Electric was bringing broad capabilities together in a new Energy Efficiency Division. The opportunity was significant; the story was complex.

Mandate

Create a narrative that leadership, teams and customers could understand, believe and use.

Action

Led stakeholder workshops to build a shared direction for the new division. Developed the CSR² strategic narrative, translating complex technical capability into a clear customer and commercial proposition.

Result

Equipped the new division with a coherent market story and a shared language for growth, sustainability and customer value.

ALIGN in practice: Lead · Imagine

04 · The ALIGN framework

Clarity before activity.

ALIGN is my approach to marketing transformation: aligning leadership, shaping go-to-market strategy and building a shared commercial direction.

See ALIGN in practice at eEnergy and leadership alignment at Schneider Electric.

A

Assess

Understand the business, the market and the opportunity for growth.

L

Lead

Unite leadership around shared priorities and a clear commercial direction.

I

Imagine

Shape the strategy, positioning and proposition that give the business a competitive edge.

G

Galvanise

Equip teams and activate the strategy across brand, marketing, sales and customer experience.

N

Navigate

Measure commercial impact, optimise investment and scale what works.

05 · Reputation

What collaborators experience.

Independent perspectives from people who have worked with me.

“Cass is far more than a marketing leader. He combines commercial acumen with strategic insight and has a rare ability to cut through complexity, identify what really matters and turn it into a clear plan that delivers results. […] Above all, Cass is someone I’d want on my executive team.”
Harvey SinclairFormer CEO, eEnergy · Worked with Cass for five and a half years
“Cass made an enormous impact on Virgin from day one. His deep digital knowledge enables him to quickly identify opportunities and develop robust strategic solutions that meet all stakeholders’ needs. […] I really enjoy working with Cass and would strongly recommend him.”
Ady CoombesHead of Client Services · Digital Consultant
“We hired Cass to build our brand identity from scratch. Cass delivered stunning results, bringing our initial concepts to life with his natural creativity and ability to work with nuances.”
Arnaud Soupa, CFACo-Founder & CEO
Start a conversation

Start with the business challenge.

You do not need a finished brief.

Tell me where the business is heading, what is getting in the way and the decisions you need to make. We can explore where I could add value and what the right engagement might look like.

A 30-minute conversation to explore:

  • Your ambition and immediate priorities.
  • The barriers to progress.
  • The support your business needs.
  • Whether there is a fit and a useful next step.
Arrange a growth conversation

Prefer email? hello@cassswallow.com

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