Growth Strategy & Go-to-Market
Choose where to compete and build a clear route to growth.
Explore this serviceSharper choices. Stronger commercial momentum.
Strategic support for CEOs and leadership teams who need a clearer proposition, stronger alignment and marketing built for the next stage of growth.
Discuss what you needFor B2B technology, SaaS and growth businesses facing a new growth mandate, a fragmented brand or marketing that needs to mature.
Brand & Value Proposition
Give customers a compelling reason to choose you.
Explore this serviceMarketing Leadership & Performance
Lead your marketing team with clear commercial accountability.
Explore this serviceLeadership Alignment & Advisory
Make confident decisions and move forward together.
Explore this serviceHow it works
How we work together
From the first conversation to delivery, we agree the scope, decisions and responsibilities around your business challenge.
From a focused workshop to an interim or fractional CMO engagement, the scope is shaped around your business. ALIGN provides the strategic discipline behind the work.
- First conversation
Discuss the ambition
We talk through your business, your priorities and what is getting in the way. Together, we establish where I could add the most value.
You leave withA clear view of the challenge and whether we are a good fit. - Scope
Agree the right support
We define the brief, deliverables, responsibilities and measures of success, then agree the engagement, timetable and fees.
You leave withA clear scope and proposal before work begins. - Evidence
Understand the reality
I review the relevant evidence and hear from the people closest to the challenge. The depth of research is shaped by the brief.
You leave withA shared diagnosis, grounded in your business and market. - Direction
Make the important choices
We bring the right people together to test assumptions, agree priorities and shape a direction the business can credibly deliver.
You leave withAgreed decisions, clear priorities and a practical plan. - Action
Put the plan to work
I work with your team and partners to translate the agreed direction into action, with clear ownership and the support the brief requires.
You leave withPeople equipped to deliver, with responsibilities understood. - Progress
Review and build momentum
We review progress against the agreed measures, address barriers and refine the next steps. Ongoing support is available where it adds value.
You leave withA clear view of progress and what comes next.
Ways to work together
The right support for the challenge ahead.
Choose the level of involvement your business needs: embedded leadership, a focused assignment or ongoing counsel.
Interim CMO
Senior leadership for a defined period of change. Establish direction, align stakeholders and build momentum around an agreed mandate.
Fractional CMO
Ongoing marketing leadership at an agreed level of involvement. Bring senior judgement, commercial focus and accountability into your business.
Focused strategy & transformation projects
A clearly scoped assignment to address a specific challenge, from proposition development to brand integration or marketing capability.
Leadership workshops & advisory
Structured working sessions or ongoing strategic counsel to help leaders make choices, resolve competing priorities and move forward.
Hiring a permanent CMO? Explore my career history on LinkedIn ↗
An illustrative first 90 days
Understand. Shape. Activate.
Understand and agree
Review the evidence, hear from key stakeholders and establish the priorities that matter most.
Shape the direction
Make the strategic choices, align leadership and build a practical delivery plan.
Activate and review
Equip the team, begin delivery and establish how progress will be measured.
The sequence and pace depend on the brief. Focused projects may be shorter; ongoing leadership engagements develop as the business evolves.
You do not need a finished brief. Start with the business challenge.
Arrange a growth conversation