Assess
Find the growth opportunity
Review your customers, market, competitors and commercial performance to identify the opportunities worth pursuing and the barriers to address.
You leave withAn evidence-led view of growth opportunities.
Services / Growth Strategy & Go-to-Market
Choose where to compete and build a clear route to growth.
Turn ambition into a focused growth strategy: the customers to prioritise, the value to offer and the route to market that fits your business.
Discuss your growth planWhen growth ambitions are clear, but markets, commercial priorities or sales and marketing activity are pulling in different directions.
How it works
From growth ambition to a plan your business can deliver
We build the strategy around evidence, commercial choices and shared ownership. Each stage turns a broad ambition into a more practical decision.
Involve the CEO, commercial and marketing leaders, with finance, product and customer teams contributing where relevant. Scope and timing are agreed around your growth challenge.
- Lead
Agree what success means
Align the CEO and relevant leaders around the ambition, constraints and measures of success. Resolve competing priorities before building the plan.
You leave withShared objectives and clear decision criteria. - Imagine
Choose where and how to win
Prioritise customer segments, markets, propositions and routes to market. Define what your business will focus on and where it will hold back.
You leave withA focused growth strategy and go-to-market choices. - Galvanise
Build the delivery roadmap
Translate the strategy into sales and marketing priorities, investment requirements, responsibilities and a sequenced plan.
You leave withA practical roadmap with owners and agreed measures. - Navigate
Review progress and refine
Establish the review rhythm and reporting needed to test progress. Where retained, I help the team adapt the plan as evidence emerges.
You leave withA measurement framework and review cadence.
Account-based growth
Win the accounts that matter most.
Account-Based Marketing (ABM) focuses sales and marketing on priority prospects. I lead the programme, with delivery shaped around your team and specialist partners.
- Target: prioritise accounts by fit, potential and buying signals.
- Understand: uncover buying-group pain points, concerns and barriers to change.
- Engage: build relevant value propositions, proof and coordinated campaigns with sales follow-up.
- Improve: track qualified opportunities, pipeline and revenue to refine investment.
What you can expect
Your growth strategy toolkit.
- Priority markets and customer segments
- Clear positioning and routes to market
- Sales and marketing alignment
- A growth roadmap, investment priorities and measures
Relevant experience
Turning insight into account-based growth.
At eEnergy, I built a multi-channel ABM approach combining events, targeted advertising, webinars, personalised nurture and coordinated sales outreach. Annual marketing-qualified leads grew from approximately 150 to 1,200; marketing-attributed proposal value totalled £55m in FY2025.
Explore the eEnergy transformation ↗What would need to change for your business to reach its next stage of growth?
Discuss your growth plan